Tempeh Goodness

Tempeh Goodness is a Guelph-based artisan producer of handcrafted soy and soy-free tempeh, rooted in the traditional Indonesian fermentation the owners grew up with. Their products include classic soy tempeh, unique soy-free varieties like chickpea & flax and black bean & sunflower seed, and deli-style slices under the oomamee line. Tempeh Goodness delivers fresh-frozen tempeh across Ontario and partners with foodservice businesses, combining heritage, quality, and sustainability.

“We started the company here in Guelph not just because it’s home to us, but because of the amazing agrifood ecosystem here and our incredible connection with the University of Guelph.

The soybeans we use were developed right at the Ontario Agricultural College, and we’re excited to be working with U of G researchers on Canada’s first-ever tempeh fermentation study.”

The project aimed to elevate the brand’s visual and digital presence across photography, brand identity, packaging, website, and social media. Brand identity work refined the logo, defined a visual system of colours, typography, and graphics, and produced guidelines to ensure consistent use.

photography

We captured product, lifestyle, and behind-the-scenes shots to showcase the small-batch, artisanal process and build an image library for all applications.

packaging

Packaging design created clear, recognizable layouts for retail and direct-to-consumer sales, highlighting product benefits and meeting regulatory requirements.

website

The website features responsive UX/UI, e-commerce functionality, and SEO-optimized content, bringing the brand story to life while driving sales. Warm, approachable, and practical, it educates visitors, showcases local availability, and fosters community — all through fresh, natural visuals and intuitive navigation.